About 14; min
Webinars are back. Not the 2020 emergency kind — the 2026 revenue-generating kind. Companies use them for lead generation, product demos, training, and thought leadership. Zoom charges $79/month. Livestorm is free for 30 attendees. GoToWebinar wants $69/month for 250 attendees. We tested 7 platforms on what actually matters: attendee experience, pricing at scale, and whether they convert viewers into customers.
All pricing verified March 2026 from official websites.
Best Webinar Platforms, Ranked
| # | Platform | Starting price | Free tier | Best for |
|---|---|---|---|---|
| 1 | Zoom Webinars | $79/mo (500 attendees) | Zoom Free (100 attendees, 40 min) | Best overall, everyone knows Zoom |
| 2 | Livestorm | $79/mo (100 attendees) | Yes (30 attendees, 20 min) | Best for marketing webinars |
| 3 | GoToWebinar | $69/mo (250 attendees) | No | Enterprise, reliable, proven |
| 4 | Webex Webinars | $56/mo (1,000 attendees) | No | Large-scale enterprise events |
| 5 | Demio | $33/mo (50 attendees) | No (14-day trial) | Simple, no-download webinars |
| 6 | WebinarJam | $39/mo (500 attendees) | No (14-day trial for $1) | Budget option, large audiences |
| 7 | YouTube Live | $0 | Unlimited | Free, unlimited attendees |
1. Zoom Webinars — Best Overall
Pricing: $79/mo (500 attendees), $159/mo (1,000), $339/mo (3,000).
Everyone has Zoom. That’s the advantage. Your attendees already know the interface — no download confusion, no “can you see my screen?” issues. Zoom Webinars adds registration pages, Q&A, polling, hand raising, and panelist management on top of the Zoom experience people already trust.
Why it’s #1: Highest attendance rates because there’s zero friction. People click the link and they’re in. No new software to learn, no browser compatibility issues. AI Companion generates meeting summaries and highlights automatically.
The catch: Requires a Zoom Workplace plan ($13.33+/mo) as a base. Total cost for webinars: $92+/month. Registration pages are functional but not beautiful — many teams use a separate landing page tool.
2. Livestorm — Best for Marketing Teams
Pricing: Free (30 attendees, 20 min), Pro $79/mo (100 attendees), Business $299/mo (500 attendees).
Livestorm is built for marketers, not IT departments. Every feature is designed to generate and nurture leads: automated email sequences, CRM integrations, engagement scoring, and analytics that show which attendees are hot leads.
Why marketers love it: Browser-based (no downloads), beautiful registration pages included, automated replay emails, HubSpot/Salesforce integration, and detailed engagement analytics. You know who watched the whole webinar vs who dropped off at minute 5.
The catch: Expensive at scale. 500 attendees costs $299/month vs Zoom’s $79/month for the same capacity.
3. GoToWebinar — Enterprise Reliable
Pricing: Lite $69/mo (250 attendees), Standard $109/mo (500), Pro $199/mo (1,000).
GoToWebinar has been around since 2004. Insurance companies, banks, and HR departments trust it because it’s stable, secure, and predictable. No frills, no surprises — just webinars that work every time.
The catch: Interface feels dated compared to Livestorm or Demio. No free plan. Pricing is per-organizer, not per-attendee — confusing for multi-team setups.
4. Webex Webinars — Largest Scale
Pricing: $56/mo per host (up to 1,000 attendees), scales to 100,000.
Webex handles up to 100,000 attendees — no other platform on this list comes close. Government agencies and Fortune 500 companies use Webex for all-hands meetings and large-scale events where security and scale are non-negotiable.
The catch: Requires Webex Meet plan ($12+/mo) as base. Total entry: ~$68/month. Interface is corporate, not consumer-friendly. Overkill for webinars under 500 attendees.
5. Demio — Simplest Experience
Pricing: Starter $33/mo (50 attendees), Growth $69/mo (150), Premium $163/mo (500).
Demio is browser-based, beautiful, and simple. No downloads for anyone — hosts or attendees. The registration pages are the best-looking of any webinar platform. Perfect for teams that want professional webinars without technical complexity.
6. WebinarJam — Best Budget Option
Pricing: Starter $39/mo (500 attendees), Basic $79/mo (2,000), Professional $229/mo (5,000).
500 attendees for $39/month is the best price-per-attendee on this list. WebinarJam includes automated webinars (pre-recorded that play live), panic button (redirect all attendees to a backup room if something breaks), and direct offers (sales popups during the webinar).
7. YouTube Live — Free, Unlimited
Pricing: Free. Unlimited attendees. Unlimited duration.
If budget is $0, YouTube Live works. Unlimited viewers, free forever. But: no registration gate (anyone can watch), no attendee data, no email collection, no Q&A management, and no replay control. You trade lead generation for reach.
Cost Comparison: 500 Attendees
| Platform | Monthly cost (500 attendees) |
|---|---|
| YouTube Live | $0 (no registration) |
| WebinarJam | $39 |
| Webex | $56 |
| Zoom Webinars | $79 |
| GoToWebinar | $109 |
| Demio | $163 |
| Livestorm | $299 |
Who Should Pick What
Most teams: Zoom Webinars ($79/mo). Everyone knows Zoom, highest attendance rates, AI summaries included. The default choice for a reason.
Marketing-driven webinars: Livestorm ($79-299/mo). Best analytics, CRM integration, and lead scoring. Worth the premium if webinars are a primary lead gen channel.
Budget-first, large audience: WebinarJam ($39/mo for 500). Best price-per-attendee. Automated webinar replays included.
Enterprise / 1,000+ attendees: Webex ($56/mo). Scales to 100,000. Security-first for regulated industries.
Simple, beautiful, no downloads: Demio ($33/mo). Best registration pages, easiest attendee experience.
$0 budget: YouTube Live. Free and unlimited but no lead capture. Use Google Forms for registration and link to the stream.
Already use GoTo products: GoToWebinar. Integrates with GoToMeeting and GoToConnect. Proven and reliable.
Frequently Asked Questions
Do attendees need to download software?
Zoom: optional (browser works). Livestorm, Demio, WebinarJam: fully browser-based, no downloads. GoToWebinar and Webex: downloads recommended for best experience.
Which platform has the best analytics?
Livestorm leads with engagement scoring, attention tracking, and CRM-integrated analytics. Zoom and GoToWebinar offer solid attendance and polling reports. YouTube Live has basic view counts only.
Can I run automated/pre-recorded webinars?
WebinarJam, Livestorm, and Demio all support automated webinars that play pre-recorded content on a schedule. Zoom Webinars supports this through Zoom Events. GoToWebinar has a “Simulated Live” feature.
All pricing verified March 2026 from official websites. Webinar platform pricing varies by attendee capacity.
