About 12; min
Asana’s free plan used to support 15 users. Now it’s down to 2. The paid plans start reasonable but scale fast when your team grows. We pulled the real numbers — what each tier costs, what you lose on the cheaper plans, and the exact team size where upgrading pays off.
Prices verified March 2026 via asana.com/pricing.
Asana Plans and Pricing (2026)
| Plan | Monthly | Annual | Who it’s for |
|---|---|---|---|
| Personal | $0 | $0 | Solo users, pairs |
| Starter | $13.49/user | $10.99/user | Small teams wanting automations |
| Advanced | $30.49/user | $24.99/user | Companies needing goals, portfolios |
| Enterprise | ~$35/user (custom) | Orgs needing SSO, SCIM | |
| Enterprise+ | ~$45/user (custom) | Regulated industries, data residency | |
Personal (Free): Two Users and That’s It
Asana cut the free plan hard. You get:
- 1-2 users max (was 15 users years ago)
- List and board views
- Calendar view
- Basic task management with assignees and due dates
- 100+ integrations
No timeline. No automations. No custom fields. No forms. It’s a task list with a calendar — nothing more. Fine for a freelancer tracking personal tasks. Useless for a team.
Starter ($10.99/user/mo): Where Asana Gets Good
Starter unlocks the features that make Asana competitive:
- Unlimited automations — rules, triggers, auto-assign. No monthly cap.
- Timeline (Gantt) view
- Workflow Builder — visual process automation
- Custom fields — track priority, status, budget, anything
- Forms — collect requests from anyone
- Dashboards — real-time project reporting
- Asana AI — task summaries, status updates
The unlimited automations are the headline. Monday.com caps automations at 250/month on its comparable plan. Asana doesn’t cap at all. For automation-heavy teams, this alone is worth the price.
$1,319 /year
$10.99 × 10 users × 12 months = $1,319/year
Monthly billing: $1,619/year — $300 wasted on convenience.
Advanced ($24.99/user/mo): Goals, Portfolios, and Scale
Advanced is for organizations managing multiple projects across teams:
- Goals and OKR tracking — connect work to company objectives
- Portfolios — bird’s-eye view across all projects
- Workload management — see who’s overloaded before they burn out
- Proofing and approvals — review creative assets in-app
- Native time tracking
- Salesforce, Tableau, Power BI integrations
- Advanced security — admin console, data controls
The jump from $10.99 to $24.99 is steep — $14/user/month more. For a 25-person team, that’s $4,200/year extra. Don’t upgrade for Goals alone. Upgrade when you need portfolio-level visibility across 5+ active projects.
15+ people managing 5+ projects
Below 15 people: Starter covers everything you need.
Above 15 people with multiple active projects: the portfolio and workload views prevent costly miscommunication and burnout.
Enterprise: When Compliance Drives the Decision
Enterprise (~$35/user) adds SSO, SCIM, custom branding, and priority support. Enterprise+ (~$45/user) adds data residency, HIPAA eligibility, and audit log API.
You don’t choose Enterprise because you want it. You choose it because IT, legal, or compliance requires it. If nobody’s asking for SSO or data residency, stay on Advanced.
Asana AI: Included, Not an Add-On
Asana rolled AI into Starter and above at no extra cost. You get:
- Smart status updates — AI summarizes project progress
- Task recommendations
- Writing assistance for task descriptions
- Auto-generated project briefs
No separate AI fee. No credit system. No usage caps. Compare that to ClickUp Brain at $9-28/user/month extra, and Asana’s approach is refreshingly simple.
Real Cost: Asana vs Competitors
| Tool (mid-tier, 10 users, annual) | Annual cost | Automations |
|---|---|---|
| Asana Starter | $1,319 | Unlimited |
| Monday Standard | $1,440 | 250/month cap |
| ClickUp Unlimited | $840 | Limited |
| Trello Standard | $600 | 1,000/month |
ClickUp and Trello are cheaper. But Asana’s unlimited automations, cleaner UI, and included AI make it the better value for teams that actually use workflow automation daily.
Hidden Costs and Gotchas
Guest pricing
Guests (external collaborators) have limited access for free. But if they need to create tasks or access multiple projects, they’ll need a paid seat.
Annual commitment on Advanced
Advanced requires annual billing. No month-to-month option at the lower price. Starter offers both monthly and annual.
2-seat minimum on paid plans
Solo users can’t buy a single Starter seat. Minimum is 2 seats. If you’re alone, you’re paying double or staying on Free.
Who Should Pick What
Solo or pair: Personal (Free). Limited but functional for basic task tracking.
Teams of 3-15: Starter ($10.99/user). Unlimited automations + AI + Timeline. Best value tier.
Teams of 15-100 managing many projects: Advanced ($24.99/user). Goals, portfolios, and workload management become essential.
Enterprise compliance requirements: Enterprise/Enterprise+. Don’t pay enterprise prices without enterprise needs.
Frequently Asked Questions
Is Asana free?
For 1-2 users, yes. No automations, no timeline, no custom fields. It’s a basic task list.
Is Asana cheaper than Monday.com?
Slightly cheaper at the entry level ($10.99 vs $12/user) with unlimited automations vs Monday’s 250/month cap. At the upper tier, Monday Pro ($19) is cheaper than Asana Advanced ($24.99).
Does Asana charge for AI?
No. Asana AI is included with Starter and above at no extra cost. No per-seat AI add-on, no credit system.
Can I try Asana before paying?
Yes. 30-day free trial of any paid plan. No credit card required for Personal (Free).
Pricing from asana.com/pricing, March 2026. Enterprise pricing estimated from vendor data. Verify current rates directly.
