About 10; min
Loom replaced meetings with video messages. Record your screen, talk through it, share a link. Free gives you 25 videos at 5 minutes each. Business costs $12.50/user/month for unlimited. We compared every plan and figured out when screen recording is worth a monthly subscription versus using free alternatives like the ones built into Slack and Google.
All pricing verified March 2026 from loom.com.
Every Loom Plan
| Plan | Price | Videos | Length | Key features |
|---|---|---|---|---|
| Starter | $0 | 25 videos | 5 min each | Screen + cam, basic editing |
| Business | $12.50/user/mo | Unlimited | Unlimited | AI summaries, CTA buttons, analytics |
| Enterprise | Custom | Unlimited | Unlimited | SSO, SCIM, advanced admin |
Free (Starter): 25 Videos, 5 Minutes Each
Record your screen with webcam overlay. Auto-transcription. Share via link. Viewers watch without downloading or creating an account. 25 videos stored, 5 minutes max per video.
25 videos is enough for: Occasional bug reports, quick demos, async feedback. If you record 2-3 videos per week, Free works for ~2 months before hitting the storage limit. Delete old videos to make room.
5-minute limit is the real constraint. Product demos, onboarding walkthroughs, and detailed code reviews often need 10-20 minutes. The 5-minute cap forces you to rush or split into multiple videos.
Business ($12.50/user): Where Loom Gets Useful
Unlimited videos, unlimited length. Plus features that turn Loom from a recording tool into a communication platform:
- AI summaries — auto-generated title, summary, and chapters. Viewers skim the summary instead of watching the whole video.
- CTA buttons — add “Book a demo” or “Visit our site” buttons inside the video. Turns sales videos into conversion tools.
- Engagement analytics — who watched, how much they watched, where they dropped off. Essential for sales teams tracking prospect engagement.
- Custom branding — your logo, colors, and domain on the video page. Professional for client-facing communication.
- Password protection — restrict access to specific videos.
- Drawing tools — annotate your screen while recording to highlight important areas.
$1,500/year ($12.50 × 10 × 12)
If each team member avoids 2 meetings/week (30 min each) by sending Loom videos instead:
2 × 30 min × 10 people × 50 weeks = 500 hours saved/year
$1,500 / 500 hours = $3/hour of saved meeting time
At average $50/hour salary, that’s $25,000 in recovered productivity.
Loom vs Free Alternatives
| Tool | Price | Max length | AI features | Best for |
|---|---|---|---|---|
| Loom Free | $0 | 5 min (25 videos) | Basic | Occasional recording |
| Loom Business | $12.50/user/mo | Unlimited | AI summaries, chapters | Teams, sales, async |
| Slack Clips | Free (with Slack) | 5 min | No | Quick team updates |
| Google Vids | Free (Workspace) | Varies | Basic | Google Workspace users |
| Screencast-O-Matic | $3/mo | Unlimited | No | Budget screen recording |
| OBS Studio | Free | Unlimited | No | Power users (complex setup) |
Slack Clips and Google Vids are “good enough” for quick internal updates. OBS is free and powerful but requires setup. Loom’s advantage: AI summaries, engagement analytics, and the sharing experience. Loom links load instantly, play without accounts, and track who watched.
Who Should Pick What
Sales team: Loom Business ($12.50/user). Engagement analytics show which prospects watched your demo. CTA buttons drive conversions. Worth every dollar for outbound sales.
Remote team doing async updates: Loom Business. Replace daily standups with 3-minute Loom videos. AI summaries let people skim instead of watch.
Occasional screen recording: Loom Free. 25 videos at 5 minutes covers casual bug reports and quick explanations.
Already on Slack: Try Slack Clips first (free, 5 min). Only add Loom if you need longer videos, analytics, or external sharing.
Budget under $5/month: Screencast-O-Matic ($3/mo) for unlimited recording without AI features. Or OBS Studio (free) if you don’t mind setup complexity.
Customer onboarding: Loom Business. Record personalized onboarding videos, track who completed them, and add CTA links to next steps.
Frequently Asked Questions
Is Loom worth $12.50/user/month?
If your team records 5+ videos per week and the alternative is scheduling meetings: yes. Each avoided 30-minute meeting saves $25+ in salary costs. Two avoided meetings/week pays for Loom.
Can I use Loom for free forever?
Yes. The Starter plan has no trial period. 25 videos, 5 minutes each, permanently free. Delete old videos to make room for new ones.
Loom vs Zoom recordings?
Different use cases. Zoom records live meetings for later reference. Loom records async messages designed to replace meetings entirely. Zoom is “we had a meeting, here’s the recording.” Loom is “here’s a video instead of a meeting.”
All pricing verified March 2026 from loom.com.
