About 17; min
Loom changed how teams communicate asynchronously. Record your screen, talk through it, share a link. No more scheduling a 30-minute meeting to explain something that takes 2 minutes to show. But Loom’s pricing has evolved since those early free-for-all days, and the limits on the free plan keep tightening.
Here’s exactly what each Loom plan costs in 2026 and whether the paid tiers justify the upgrade.
Loom Plans at a Glance
| Plan | Price | Videos | Length | Users | Key Features |
|---|---|---|---|---|---|
| Starter (Free) | $0 | 25 | 5 min | 1 | Screen + cam recording, auto transcription, emoji reactions |
| Business | $15/user/mo | Unlimited | Unlimited | 1+ | Custom branding, CTA buttons, engagement insights, password protection |
| Enterprise | Custom | Unlimited | Unlimited | Unlimited | SSO, SCIM, advanced admin, SLA, dedicated CSM |
Prices are annual billing. Monthly billing for Business is $15/user/mo (same rate — Loom simplified this in 2025).
Starter Plan: Tight But Functional
The free tier went from generous to restrictive over the past two years. 25 total videos (not per month — total) with a 5-minute cap per recording. Once you hit 25 videos, your oldest recordings get archived unless you upgrade.
For occasional use — recording a quick bug walkthrough or explaining a design decision — the Starter plan still works. But anyone creating regular video updates, training content, or async standups will burn through 25 videos in a couple of weeks.
The 5-Minute Limit Problem
Five minutes sounds short, but most effective Loom videos are under 3 minutes anyway. The research shows viewer drop-off increases sharply after the 3-minute mark. If you’re consistently hitting the 5-minute wall, you might be better off splitting your message into two shorter videos — which is better communication practice regardless of the plan limit.
Business Plan: What Most Teams Need
The Business plan removes all the friction. Unlimited videos, no time cap, and actual analytics that tell you who watched your video and where they dropped off. For sales teams sending video proposals, knowing that a prospect watched 90% of your demo vs 10% changes your follow-up strategy entirely.
Features Worth Paying For
- CTA buttons: Add a “Book a meeting” or “Visit pricing page” button at the end of your video. Sales teams report 15–25% click-through rates on Loom CTAs — far above email link benchmarks
- Engagement insights: See exactly who watched, how long, and which parts they rewatched. Critical for training videos and sales outreach
- Filler word removal: Loom’s AI automatically cuts “um,” “uh,” and dead air. Saves 5–10 minutes of editing per video
- Custom branding: Your logo, your colors on the video player. Small detail that matters for external-facing videos
What Business Doesn’t Include
SSO, SCIM provisioning, and advanced admin controls are Enterprise only. If your IT team requires SAML authentication for all SaaS tools, you’ll need to talk to Loom’s sales team for Enterprise pricing.
Enterprise: For Compliance-Heavy Organizations
Enterprise pricing typically starts around $20–$25/user/month for 50+ seats based on publicly available estimates. The main reasons to go Enterprise:
- SSO requirement: If your security policy mandates SAML SSO for every tool, there’s no workaround on lower plans
- Data retention controls: Set automatic video deletion policies (90 days, 1 year, etc.) for compliance
- Advanced admin: Department-level workspaces, content moderation, usage reporting for IT
Loom vs Alternatives
| Feature | Loom Business | Vidyard Free/Pro | Tango | Screencastify |
|---|---|---|---|---|
| Price/user/mo | $15 | $19 (Pro) | $16 | $15 |
| Free plan videos | 25 total | 25/mo | Unlimited (screenshots) | 10 min limit |
| Recording limit (paid) | Unlimited | Unlimited | N/A (step-by-step guides) | Unlimited |
| Analytics | Good (viewer-level) | Best (CRM integration) | Basic | Basic |
| CTA buttons | Yes | Yes + in-video CTAs | No | No |
| Transcription | Auto (AI) | Auto (AI) | Auto | Auto |
| Best for | Async team communication | Sales prospecting | Step-by-step docs | Education/training |
Vidyard is Loom’s closest competitor for sales use cases. At $19/user, it costs $4 more but offers deeper CRM integration (HubSpot, Salesforce) and in-video CTAs that appear while the viewer is watching, not just at the end. If your primary use case is sales prospecting, Vidyard’s analytics are worth the premium.
Tango is a different tool entirely — it captures step-by-step guides with screenshots rather than video. At $16/user, it’s perfect for SOPs and onboarding documentation but doesn’t replace video communication.
Screencastify focuses on education and training. The $15/user price matches Loom, but the free plan is more generous (unlimited videos with a 10-minute cap vs Loom’s 25-video cap).
Cost at Scale
| Team Size | Loom Business | Vidyard Pro | Annual Savings (Loom vs Vidyard) |
|---|---|---|---|
| 5 users | $900/yr | $1,140/yr | $240 |
| 20 users | $3,600/yr | $4,560/yr | $960 |
| 50 users | $9,000/yr | $11,400/yr | $2,400 |
Who Should Pay for Loom
- Remote/hybrid teams: If you’re replacing meetings with async video, Loom Business pays for itself by eliminating 2–3 meetings per week per person
- Sales teams: Video prospecting with engagement analytics and CTAs converts at 2–3x the rate of text-only emails
- Product and engineering: Bug reports, code reviews, and feature walkthroughs are 10x clearer on video than in Slack messages
- Customer success: Personalized onboarding videos scale better than live 1:1 calls
Who Should Stay on Free (or Skip Loom)
- Occasional users: If you record fewer than 5 videos per month, the free plan is fine — just delete old videos to stay under the 25-video cap
- Documentation-heavy teams: If your primary need is written step-by-step guides, Tango or Scribe are better fits
- Budget-zero teams: OBS Studio (free, open-source) + Google Drive sharing replicates basic Loom functionality at $0. The UX is worse, but it works
Best for async team communication: Loom Business at $15/user — the filler word removal and engagement analytics alone justify the upgrade from free.
Best for sales video outreach: Vidyard Pro at $19/user — the CRM integration and in-video CTAs are built specifically for sales workflows.
Best free option: Screencastify — unlimited videos with a 10-minute cap beats Loom’s 25-video lifetime limit.
Bottom line: If your team records more than 25 videos collectively or needs videos longer than 5 minutes, Loom Business is a straightforward upgrade at a fair price.
FAQ
What happens to my videos if I downgrade from Business to Free?
Your videos stay accessible but you lose Business features (analytics, CTAs, custom branding). If you’re over the 25-video limit, older videos get archived — not deleted. You can still access them but can’t create new ones until you’re under the cap.
Does Loom work offline?
You can record offline with the desktop app, but videos won’t upload or be shareable until you reconnect. The browser extension requires an internet connection.
Can I use Loom for external-facing content?
Yes. Business plan lets you remove Loom branding and add custom branding. Many companies use Loom for customer onboarding, product updates, and sales outreach.
Is there a student or education discount?
Loom for Education provides free Business-level features for verified teachers and students at accredited institutions.
