About 16; min
Form builders have become essential tools for collecting data, running surveys, and processing payments. Typeform and Tally represent two fundamentally different approaches to the same problem. Typeform pioneered the one-question-at-a-time format that made forms feel like conversations. Tally took a different path — a Notion-like editor that lets you build forms as fast as you can type.
Both tools look great and work well, but their pricing philosophy could not be more different. Typeform charges by responses, Tally gives you unlimited responses for free. Here’s the full breakdown for 2026.
Quick Pricing Overview
| Plan | Typeform | Tally |
|---|---|---|
| Free | 10 responses/mo, 10 questions/form | Unlimited responses, unlimited forms |
| Basic | $29/mo (100 responses) | Free (still unlimited) |
| Plus | $59/mo (1,000 responses) | $29/mo (Pro — custom domains, branding) |
| Business | $99/mo (10,000 responses) | $29/mo (same Pro plan) |
| Enterprise | Custom | Custom (Team plan) |
Typeform Pricing Breakdown
Typeform’s free plan gives you 10 responses per month across all your forms — enough to test the product, not enough to run anything real. The Basic plan at $29 per month raises that cap to 100 responses and adds file uploads, payment collection via Stripe, and hidden fields. The Plus plan at $59 per month covers 1,000 responses and adds custom branding removal, redirect on completion, and priority support. The Business plan at $99 per month allows 10,000 responses with advanced features like drop-off analysis, conversion tracking, and Salesforce integration. Enterprise pricing is custom and includes SSO, dedicated support, and higher response caps. The key cost driver is responses — every plan has a hard monthly limit.
Tally Pricing Breakdown
Tally’s free plan is remarkably generous — unlimited forms, unlimited responses, file uploads, conditional logic, calculators, and payment collection. There are no response caps at any tier. The Pro plan at $29 per month adds custom domains, removal of Tally branding, team collaboration, custom closed-page messages, and partial submissions tracking. The Team plan offers custom pricing for organizations needing multiple workspaces, SSO, and dedicated support. Tally makes money by betting that most users will upgrade for branding and collaboration features, not because they hit a usage wall.
Feature Comparison
| Feature | Typeform | Tally |
|---|---|---|
| Response Limits | 10 to 10,000/mo (by plan) | Unlimited (all plans) |
| Form Style | One question at a time | Traditional + conversational |
| Form Editor | Visual drag-and-drop | Notion-like block editor |
| Conditional Logic | All paid plans | All plans (including free) |
| File Uploads | Basic plan and above | All plans |
| Payment Collection | Stripe (Basic+) | Stripe (free plan) |
| Calculations | Plus plan and above | All plans |
| Custom Branding | Plus plan ($59/mo) | Pro plan ($29/mo) |
| Custom Domain | Business plan ($99/mo) | Pro plan ($29/mo) |
| Integrations | 120+ (Zapier, HubSpot, Slack, etc.) | 30+ (Zapier, Notion, Slack, etc.) |
| Webhooks | Business plan and above | All plans |
| Partial Submissions | Business plan | Pro plan |
| API Access | All paid plans | All plans |
| SSO / SAML | Enterprise only | Team plan only |
Cost Scenarios
Freelancer collecting client intake forms (50 responses/month)
Typeform’s free plan only allows 10 responses, so you’d need the Basic plan at $29 per month. Tally’s free plan handles 50 responses without any issue — and without any branding removal needed for a freelancer. Typeform: $29/mo. Tally: $0.
Marketing team running lead gen (2,000 responses/month)
Typeform requires the Business plan at $99 per month for up to 10,000 responses. You’d also want custom branding and domain, which are included at this tier. Tally Pro at $29 per month gives you unlimited responses, custom domain, and brand removal. Typeform: $99/mo. Tally: $29/mo. Tally saves $840 per year.
SaaS company with embedded forms (20,000+ responses/month)
Typeform’s Business plan caps at 10,000 responses — you’d need Enterprise pricing, likely $300+ per month. Tally Pro at $29 per month still covers unlimited responses with no cap in sight. Even if you need Tally’s Team plan for SSO and multiple workspaces, you’re looking at far less than Typeform Enterprise. Typeform: $300+/mo. Tally: $29-99/mo.
Design and User Experience
Typeform’s signature one-question-at-a-time format creates a polished, focused experience that consistently achieves higher completion rates than traditional forms. Each question fills the screen, animations guide the respondent forward, and the overall feel is more like a conversation than a form. This format works exceptionally well for surveys, quizzes, and lead generation where engagement matters more than speed.
Tally’s Notion-style block editor prioritizes the form builder’s experience. Creating forms feels like writing a document — type a question, hit enter, pick a field type, and keep going. You can build a complete form in under two minutes. Respondents see a clean, single-page form by default, though Tally also offers a multi-step option that mimics Typeform’s conversational style. For internal forms, data collection, and utility-focused use cases, Tally’s approach is faster to build and fill out.
Who Should Pick What
Pick Typeform if:
- Form completion rate and engagement are your primary metrics
- You need deep integrations with CRM and marketing tools (120+ available)
- The one-question-at-a-time experience aligns with your brand
- You need advanced analytics like drop-off tracking and conversion funnels
Pick Tally if:
- Response limits are a deal-breaker and you want truly unlimited collection
- You prefer building forms at the speed of typing rather than dragging blocks
- Budget matters — Tally is 60-90% cheaper for equivalent features
- You need payment collection, file uploads, or logic branching without paying extra
Tally wins on value by a wide margin. Unlimited responses on the free plan, conditional logic without paywalls, and a Pro tier at $29 that matches or beats Typeform’s $99 Business plan feature-for-feature. Typeform justifies its premium through a superior respondent experience and deeper integration options — if your forms are customer-facing and completion rates directly affect revenue, that polish has measurable value. For every other use case, Tally gives you more for less.
FAQ
Are Tally responses really unlimited?
Yes. Tally does not cap responses on any plan, including the free tier. This is their core differentiator and has been consistent since launch.
Can Tally do one-question-at-a-time like Typeform?
Yes. Tally offers a multi-step form option that presents one question per page, similar to Typeform’s conversational format. It’s not identical in polish but achieves the same functional result.
Does Typeform charge per response or per form?
Per response across all forms. If your plan allows 1,000 responses per month, that total is shared across every form you create. There’s no per-form pricing.
Which has better Zapier integration?
Typeform has a more mature Zapier integration with more trigger and action options. Tally’s Zapier connection covers the basics (new response trigger, field mapping) and works well for standard automation workflows.
